Trends

What's changing — and what to do about it.

Short, sourced briefings for owners. The shift, the evidence, the move.

Zero-click searches went from 56% to 69% in a year. What actually drives an AI citation, and the five moves that matter locally.

78% of consumers have walked over a missed call. 82% called a competitor. What the data says about after-hours demand and response speed.

Consumers demanding 4+ stars went from 55% to 68% in one year. Why velocity now beats volume — and why gating will get you suspended.

From 83% to 71% in a year. The demand didn't disappear, it moved. Where customers look now and how to be there.

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